Can Making Family Salient Improve Retirement Contributions? Evidence From Field Experiments in Mexico
We use a large field experiment in Mexico (N=97,149) to document that frames centered on securing the future of one’s family improve the likelihood of retirement contributions, even over and above other commonly effective nudges (loss/gain frame, fresh start, and pennies-a-day) over the short-term and long-term (six-months post-intervention).
Avni Shah, Matthew Osborne, Jaclyn Lefkowitz, Andrew Fertig, Dilip Soman, and Nina Mazar (2018) ,"Can Making Family Salient Improve Retirement Contributions? Evidence From Field Experiments in Mexico", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 298-302.
Avni Shah, University of Toronto, Canada
Matthew Osborne, University of Toronto, Canada
Jaclyn Lefkowitz, IDEAS42
Andrew Fertig, IDEAS42
Dilip Soman, University of Toronto, Canada
Nina Mazar, Boston University, USA
NA - Advances in Consumer Research Volume 46 | 2018
When the Face of Need Backfires: The Impact of Facial Emotional Expression on the Effectiveness of Cause-Related Advertisements
In-Hye Kang, University of Maryland, USA
Marijke Leliveld, University of Groningen, The Netherlands
Rosellina Ferraro, University of Maryland, USA
L5. Understanding the components and effects of the Omnichannel Seamless Experience.
PAULA RODRÍGUEZ-TORRICO, Universidad de Burgos (Spain)
Lauren Trabold, Manhattan College
Sonia San-Martín, University of Burgos (Spain)
Rebeca San José, University of Valladolid (Spain)
Placing Identity into the Self-Concept: The Role of Causal Beliefs in Identity-Based Consumption
Stephanie Chen, London Business School, UK
Oleg Urminsky, University of Chicago, USA