Can Making Family Salient Improve Retirement Contributions? Evidence From Field Experiments in Mexico
We use a large field experiment in Mexico (N=97,149) to document that frames centered on securing the future of one’s family improve the likelihood of retirement contributions, even over and above other commonly effective nudges (loss/gain frame, fresh start, and pennies-a-day) over the short-term and long-term (six-months post-intervention).
Citation:
Avni Shah, Matthew Osborne, Jaclyn Lefkowitz, Andrew Fertig, Dilip Soman, and Nina Mazar (2018) ,"Can Making Family Salient Improve Retirement Contributions? Evidence From Field Experiments in Mexico", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 298-302.
Authors
Avni Shah, University of Toronto, Canada
Matthew Osborne, University of Toronto, Canada
Jaclyn Lefkowitz, IDEAS42
Andrew Fertig, IDEAS42
Dilip Soman, University of Toronto, Canada
Nina Mazar, Boston University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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