Can Making Family Salient Improve Retirement Contributions? Evidence From Field Experiments in Mexico

We use a large field experiment in Mexico (N=97,149) to document that frames centered on securing the future of one’s family improve the likelihood of retirement contributions, even over and above other commonly effective nudges (loss/gain frame, fresh start, and pennies-a-day) over the short-term and long-term (six-months post-intervention).



Citation:

Avni Shah, Matthew Osborne, Jaclyn Lefkowitz, Andrew Fertig, Dilip Soman, and Nina Mazar (2018) ,"Can Making Family Salient Improve Retirement Contributions? Evidence From Field Experiments in Mexico", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 298-302.

Authors

Avni Shah, University of Toronto, Canada
Matthew Osborne, University of Toronto, Canada
Jaclyn Lefkowitz, IDEAS42
Andrew Fertig, IDEAS42
Dilip Soman, University of Toronto, Canada
Nina Mazar, Boston University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Communicating Limited Financial Resources Increases Perceived Trustworthiness and Interpersonal Connection

Grant E. Donnelly, Harvard Business School, USA
Anne Wilson, Harvard Business School, USA
Ashley V. Whillans, Harvard Business School, USA
Michael Norton, Harvard Business School, USA

Read More

Featured

L9. To Save Face or Follow My Heart: Salesperson’s Inquiries of In-Group Identity on Consumers’ Purchase

Lingru Wei, Tencent Holdings Limited
Jooyoung Park, Peking University

Read More

Featured

E5. Volunteer Motivations for Direct versus Indirect Service

Abigail Schneider, Regis University
Eric Hamerman, Iona College

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.