Although consumers often spend money, one of the most widely used and supported theories in consumer-social psychology – psychological distance – has not been brought to bear on how consumers assess money. In three studies, we find that people believe money goes farther (has more purchasing power) when it is psychologically closer.
Evan Polman and Sam J. Maglio (2018) ,"Di$Tance", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 298-302.
Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough
NA - Advances in Consumer Research Volume 46 | 2018
F7. Mere Packaging and Consumer Choice
Tim Philipp Doering, University of Michigan, USA
Katherine Burson, University of Michigan, USA
Andrew D Gershoff, University of Texas at Austin, USA
Liminality, Portals, and Narratives of Transformation
Laetitia Mimoun, HEC Paris, France
Fleura Bardhi, City University of London, UK
Attention to missing information: The effect of novel disclosure methods
Nikolos M Gurney, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA