Although consumers often spend money, one of the most widely used and supported theories in consumer-social psychology – psychological distance – has not been brought to bear on how consumers assess money. In three studies, we find that people believe money goes farther (has more purchasing power) when it is psychologically closer.
Evan Polman and Sam J. Maglio (2018) ,"Di$Tance", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 298-302.
Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough
NA - Advances in Consumer Research Volume 46 | 2018
Easy To Be Selfish: Comparing the Influence of a Social Norm and an Individual Example
Zheshuai Yang, National University of Singapore, Singapore
Yan Zhang, National University of Singapore, Singapore
Gossip: How The Relationship With the Source Shapes the Retransmission of Personal Content
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Andrea Ordanini, Bocconi University, Italy
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