Di$Tance
Although consumers often spend money, one of the most widely used and supported theories in consumer-social psychology – psychological distance – has not been brought to bear on how consumers assess money. In three studies, we find that people believe money goes farther (has more purchasing power) when it is psychologically closer.
Citation:
Evan Polman and Sam J. Maglio (2018) ,"Di$Tance", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 298-302.
Authors
Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
D9. Consumption Closure as a Driver of Positive Word of Mouth
Christina Saenger, Youngstown State University
Veronica Thomas, Towson University
Featured
The Role of Expectations About Changes in Wealth in Discounting Decisions
Abigail Sussman, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
Shweta Desiraju, University of Chicago, USA
Featured
P7. Consumer Evaluations of Sale Prices: The Role of the Spatial Representation of Time
Yaeeun Kim, Temple University, USA
Joydeep Srivastava, Temple University, USA