The Ex-Money Effect: When and Why People Feel Connected to Outcomes That Involve Money They Previously Had

We document the ex-money effect that people feel connected to outcomes that involve money they previously had (their “ex-money”), and suggest this counter-normative effect stems from people conceptualizing money as a non-fungible material good. We document its boundary condition and discuss using it as a low-friction, minimalistic nudge.



Citation:

Charis Li and Yanping Tu (2018) ,"The Ex-Money Effect: When and Why People Feel Connected to Outcomes That Involve Money They Previously Had", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 298-302.

Authors

Charis Li, University of Florida, USA
Yanping Tu, University of Florida, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

I'm Scared, Want to Listen? Fear's Influence on Self-Disclosure

Anupama Mukund Bharadwaj, University of Washington, USA
Lea Dunn, University of Washington, USA
Joey Hoegg, University of British Columbia, Canada

Read More

Featured

The Subjective Value of Popularity: A Neural Account of Socially Informed Functional Value and Social Value

Robert Goedegebure, Wageningen University, The Netherlands
Irene Tijssen, Wageningen University, The Netherlands
Nynke van der Laan, University of Amsterdam
Hans van Trijp, Wageningen University, The Netherlands

Read More

Featured

Using a Meta-Analysis to Unravel Relative Importance of Postulated Explanations for the Endowment Effect

Peter Nguyen, Ivey Business School
Xin (Shane) Wang, Western University, Canada
David J. Curry, University of Cincinnati, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.