M9. Exploring Historical Nostalgia and Its Relevance to Consumer Research
Historical nostalgia, a sentimental longing for a time outside of one’s own personal past, appears to draw a comparison between present-day values and past values, making it a potentially distinct construct from personal nostalgia. We report a pilot study that supports this claim and develop a program of promising research.
Matthew Farmer and Caleb Warren (2018) ,"M9. Exploring Historical Nostalgia and Its Relevance to Consumer Research", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 905-905.
Matthew Farmer, University of Arizona, USA
Caleb Warren, University of Arizona, USA
NA - Advances in Consumer Research Volume 46 | 2018
Prices in Red: When a Red Price Becomes a Stop Sign
Hongjun Ye, Drexel University, USA
Siddharth Bhatt, Drexel University, USA
Rajneesh Suri, Drexel University, USA
When People Stop Being Nice and Start Getting “Real”: Use of Identity Labels for Stigmatized Groups
Esther Uduehi, University of Pennsylvania, USA
Americus Reed, University of Pennsylvania, USA
M10. I Need a Hero: How Loneliness Interacts with the Symbolic Meaning of Products to Affect Consumer Attitude
Sirajul Arefin Shibly, SUNY Binghamton, USA
Jinfeng Jiao, SUNY Binghamton, USA