M9. Exploring Historical Nostalgia and Its Relevance to Consumer Research
Historical nostalgia, a sentimental longing for a time outside of one’s own personal past, appears to draw a comparison between present-day values and past values, making it a potentially distinct construct from personal nostalgia. We report a pilot study that supports this claim and develop a program of promising research.
Matthew Farmer and Caleb Warren (2018) ,"M9. Exploring Historical Nostalgia and Its Relevance to Consumer Research", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 905-905.
Matthew Farmer, University of Arizona, USA
Caleb Warren, University of Arizona, USA
NA - Advances in Consumer Research Volume 46 | 2018
N8. Effect of Awe on Collectable Consumer Experience
Eujin Park, Washington State University, USA
Andrew Perkins, Washington State University, USA
Betsy Howlett, Washington State University, USA
Economic Tremors and Earthquakes: Sharing, The Sharing Economy, Crowdfunding, Cryptocurrencies, and DAOs
Russell W. Belk, York University, Canada
D8. Why Employees Communicate Positive eWOM on Social Networking Sites: Motivations and Moderators
Jing Zhang, 华中科技大学管理学院
Ya Zhang, 华中科技大学管理学院