M9. Exploring Historical Nostalgia and Its Relevance to Consumer Research
Historical nostalgia, a sentimental longing for a time outside of one’s own personal past, appears to draw a comparison between present-day values and past values, making it a potentially distinct construct from personal nostalgia. We report a pilot study that supports this claim and develop a program of promising research.
Citation:
Matthew Farmer and Caleb Warren (2018) ,"M9. Exploring Historical Nostalgia and Its Relevance to Consumer Research", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 905-905.
Authors
Matthew Farmer, University of Arizona, USA
Caleb Warren, University of Arizona, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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