M9. Exploring Historical Nostalgia and Its Relevance to Consumer Research
Historical nostalgia, a sentimental longing for a time outside of one’s own personal past, appears to draw a comparison between present-day values and past values, making it a potentially distinct construct from personal nostalgia. We report a pilot study that supports this claim and develop a program of promising research.
Matthew Farmer and Caleb Warren (2018) ,"M9. Exploring Historical Nostalgia and Its Relevance to Consumer Research", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 905-905.
Matthew Farmer, University of Arizona, USA
Caleb Warren, University of Arizona, USA
NA - Advances in Consumer Research Volume 46 | 2018
The Impact of Price and Size Comparisons on Consumer Perception and Choice
Jun Yao, Macquarie University, Australia
Harmen Oppewal, Monash University, Australia
Yongfu He, Monash University, Australia
When Less is More - How Making Products More Personal Can Decrease Purchase Intention
Michael Schulz, University of Cologne
R3. In Experiences We Trust: From Brand-centric Experiences to Experience-centric Brands
Melissa Archpru Akaka, University of Denver
Ana Babic Rosario, University of Denver
Gia Nardini, University of Denver