H8. the Beneficial Side of Haze: Air Pollution Promotes Innovation and Creativity
a counterintuitive hypothesis that air pollution promotes innovation and creativity. Two archival studies (Study 1-2) found that air pollution predicted innovation at country- and company-level. Study 3a-3b experimentally established causal connection between air pollution and creativity. Study 4 replicated hypothesis in real weather context and proved arousal’s mediating role.
Citation:
Yi Wu, Yifan Chen, and Yuhuang Zheng (2018) ,"H8. the Beneficial Side of Haze: Air Pollution Promotes Innovation and Creativity", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 934-934.
Authors
Yi Wu, Tsinghua University
Yifan Chen, Tsinghua University
Yuhuang Zheng, Tsinghua University
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Asymmetry in Susceptibility to Fake News due to Political Orientation
Hyerin Han, University of Minnesota, USA
Ryan Wang, University of Minnesota, USA
Akshay Rao, University of Minnesota, USA
Featured
Don’t Stop! Partitioning Increases Satiation to Food
Cammy Crolic, University of Oxford
Yang Yang, University of Florida, USA
Yangjie Gu, HEC Paris, France
Featured
From Country-of-origin to Country-of-Consumption: The Institutional Journey of Consumer Trust in Food
Caixia Gan, University of Auckland, New Zealand
Denise M Conroy, University of Auckland, New Zealand
Michael SW Lee, University of Auckland, New Zealand