H8. the Beneficial Side of Haze: Air Pollution Promotes Innovation and Creativity

a counterintuitive hypothesis that air pollution promotes innovation and creativity. Two archival studies (Study 1-2) found that air pollution predicted innovation at country- and company-level. Study 3a-3b experimentally established causal connection between air pollution and creativity. Study 4 replicated hypothesis in real weather context and proved arousal’s mediating role.

Citation:

Yi Wu, Yifan Chen, and Yuhuang Zheng (2018) ,"H8. the Beneficial Side of Haze: Air Pollution Promotes Innovation and Creativity", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 934-934.