Paying to Be Social? How Materialism Shapes Spending on Friends
While extant research suggests materialists are asocial, our investigation reveals a more dynamic and complete picture regarding how materialists navigate in social life. Specifically, the current research identifies the conditions and explains the reasons that materialists are willing to spend more (or, less) on friends than nonmaterialists.
William Ding, David Sprott, and Andrew Perkins (2018) ,"Paying to Be Social? How Materialism Shapes Spending on Friends", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 527-528.
William Ding, Washington State University, USA
David Sprott, Washington State University, USA
Andrew Perkins, Washington State University, USA
NA - Advances in Consumer Research Volume 46 | 2018
How Framing Donor Match as Collaboration Impacts Donation: The Importance of In-Context Field Experiments In Fundraising
Indranil Goswami, SUNY Buffalo
Oleg Urminsky, University of Chicago, USA
R4. Human Brands and Their Consumers: How Consumers Reform Brand Understandings Following Critical Incidents
Kimberley Mosher Preiksaitis, Siena College
E1. Effects of Recipients’ Emotional Expressions on Donors’ Preference for Helping with Development versus Survival
Xue Wang, University of Hong Kong
He (Michael) Jia, University of Hong Kong
Sara Kim, University of Hong Kong