Paying to Be Social? How Materialism Shapes Spending on Friends
While extant research suggests materialists are asocial, our investigation reveals a more dynamic and complete picture regarding how materialists navigate in social life. Specifically, the current research identifies the conditions and explains the reasons that materialists are willing to spend more (or, less) on friends than nonmaterialists.
William Ding, David Sprott, and Andrew Perkins (2018) ,"Paying to Be Social? How Materialism Shapes Spending on Friends", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 527-528.
William Ding, Washington State University, USA
David Sprott, Washington State University, USA
Andrew Perkins, Washington State University, USA
NA - Advances in Consumer Research Volume 46 | 2018
The Inimical Lure of Intense Means
Jordan Etkin, Duke University, USA
Szu-chi Huang, Stanford University, USA
G13. Odor Priming and Product Preferences: When Smells Regulate Preferences for Semantically-Congruent Products and Brands
Ramona De Luca, EAESP-FGV
Delane Botelho, EAESP-FGV
Shades of Rejections: The Effect of Rejection Frames on Commitment to Choice
Jen H. Park, Stanford University, USA
Itamar Simonson, Stanford University, USA