I5. Take That Mirror Away From Me! Clothing Consumption By the Elderly and the Self-Identity of the Young
This study focuses on the impact of elderly’s clothing consumption on the self-identity of the young, in the Brazilian context. Using netnography and interviews, and building from Terror Management Theory, we found that moral condemnation of the elderly represents youngers' fear to challenge their self-identity and privileged status in society.
Daniela Ferreira (2018) ,"I5. Take That Mirror Away From Me! Clothing Consumption By the Elderly and the Self-Identity of the Young", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 905-905.
Daniela Ferreira, Federal University of Rio de Janeiro
NA - Advances in Consumer Research Volume 46 | 2018
A11. When Political Neutrality Backfires
Ike Silver, University of Pennsylvania, USA
Alex Shaw, University of Chicago, USA
Rob Kurzban, University of Pennsylvania, USA
A2. A Window to the Brand's Soul: How Models' Eyes Affect Consumers' Attitudes
Maria Giulia Trupia, IESE Business School
Martina Cossu, Bocconi University, Italy
Zachary Estes, Bocconi University, Italy
Consuming Time-Space Imaginations: Bakhtin’s Chronotope on Robots and Artificial Intelligence
Marat Bakpayev, University of Minnesota Duluth, USA
Alima Yesmukanova, KIMEP University