I5. Take That Mirror Away From Me! Clothing Consumption By the Elderly and the Self-Identity of the Young
This study focuses on the impact of elderly’s clothing consumption on the self-identity of the young, in the Brazilian context. Using netnography and interviews, and building from Terror Management Theory, we found that moral condemnation of the elderly represents youngers' fear to challenge their self-identity and privileged status in society.
Daniela Ferreira (2018) ,"I5. Take That Mirror Away From Me! Clothing Consumption By the Elderly and the Self-Identity of the Young", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 905-905.
Daniela Ferreira, Federal University of Rio de Janeiro
NA - Advances in Consumer Research Volume 46 | 2018
The Preference for Simultaneity: When Different Events Happen to Different People at the Same Time
Franklin Shaddy, University of Chicago, USA
Yanping Tu, University of Florida, USA
Ayelet Fishbach, University of Chicago, USA
Yes, I can or "No, I can't" - Effect of Extraneous Affirmation- and Negation-Evoking Contexts on Brand Recall Memory: The Role of Semantic Activations
Sudipta Mandal, Indian Institute of Management Ahmedabad
Arvind Sahay, Indian Institute of Management Ahmedabad
Sanjeev Tripathi, Indian Institute of Management, Indore
D8. Why Employees Communicate Positive eWOM on Social Networking Sites: Motivations and Moderators
Jing Zhang, 华中科技大学管理学院
Ya Zhang, 华中科技大学管理学院