I5. Take That Mirror Away From Me! Clothing Consumption By the Elderly and the Self-Identity of the Young
This study focuses on the impact of elderly’s clothing consumption on the self-identity of the young, in the Brazilian context. Using netnography and interviews, and building from Terror Management Theory, we found that moral condemnation of the elderly represents youngers' fear to challenge their self-identity and privileged status in society.
Daniela Ferreira (2018) ,"I5. Take That Mirror Away From Me! Clothing Consumption By the Elderly and the Self-Identity of the Young", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 905-905.
Daniela Ferreira, Federal University of Rio de Janeiro
NA - Advances in Consumer Research Volume 46 | 2018
I9. From Childhood Toys to Grownup Choices: Understanding the Gendered Appeal of Violent Media
Martin A. Pyle, Ryerson University
Magic Hands? How Hand-Holding Appeal, Food Type, and Contamination Effects Impact Food Advertising Effectiveness
Chun-Tuan Chang, National Sun Yat-sen University
Xing-Yu (Marcos) Chu, Nanjing University
Chun-Chen Tsai, National Sun Yat-sen University
Dickson Tok, National Sun Yat-sen University
E11. Influence of ethical beliefs and trust on purchase decisions: The moderating effect of involvement
Marija Banovic, Aarhus University
Athanasios Krystallis, Athens University of Economics and Business, Greece