Portals of Transformation in Consumer Experiences

Passages between worlds are ubiquitous in postmodern consumer experiences, yet consumer research gives little formal attention to portal characteristics. By examining marketing’s use of fantasy portals in dialogue with literary theory, we posit different portal experiences inform consumers’ transformation experiences. Understanding portals has rich implications for contemporary consumer experiences of longing, liminality and loss in consumer journeys.



Citation:

Linda L Price and Basil Arnould Price (2018) ,"Portals of Transformation in Consumer Experiences", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 214-219.

Authors

Linda L Price, University of Oregon, USA
Basil Arnould Price, York University, UK



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

The Impact of Previews on the Enjoyment of Multicomponent Multimedia Experiences

Jayson S. Jia, University of Hong Kong
Baba Shiv, Stanford University, USA

Read More

Featured

Gaze Reflects Loss Aversion

Feng Sheng, University of Pennsylvania, USA
Arjun Ramakrishnan, University of Pennsylvania, USA
Darsol Seok, University of Pennsylvania, USA
Puti Cen, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA

Read More

Featured

I6. How Does Runner’s World Shape a Runner’s World? Understanding Representations of the “Ideal” Female Body in Fitness Advertising

Carly Drake, University of Calgary, Canada
Scott Radford, University of Calgary, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.