Liminal Motherhood: Relational Partners Experience of Liminality
Liminality theory is a fertile lens to investigate consumption´s role in identity project formation, during transitional periods. Nevertheless, the socio-structural liminality effects on those individuals emotionally involved in this change process were not studied. Filling this gap by researching mothers of tweens girls, we propose an extended perspective of liminality.
Adriana Schneider Dallolio and Eliane Zamith Brito (2018) ,"Liminal Motherhood: Relational Partners Experience of Liminality", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 214-219.
Adriana Schneider Dallolio, Fundação Getúlio Vargas - FGV-EAESP
Eliane Zamith Brito, Fundação Getúlio Vargas
NA - Advances in Consumer Research Volume 46 | 2018
Inferring Personality from Solo vs. Accompanied Consumption: When Solo Consumers are Perceived to be More Open
Yuechen Wu, University of Maryland, USA
Rebecca Ratner, University of Maryland, USA
Time-insensitive Budget Tracking: Nudging Consumers to Spread out Spending over Time
Liang Huang, University of Arizona, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
C4. The role of attachment to a human brand in improving eating habits
Amélie Guèvremont, École des Sciences de la Gestion, UQAM