Liminality, Portals, and Narratives of Transformation

In a qualitative study, we analyze the aspiration to the flexible consumer lifestyle –defined as purposefully embracing instability and adaptability in every aspect of life through professional precariousness– as the forever-unattainable pursuit of permanent liminality. We show this is accomplished by ceaselessly seeking consumption routines’ disruption and extreme variety.



Citation:

Laetitia Mimoun and Fleura Bardhi (2018) ,"Liminality, Portals, and Narratives of Transformation", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 214-219.

Authors

Laetitia Mimoun, HEC Paris, France
Fleura Bardhi, City University of London, UK



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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