Liminality, Portals, and Narratives of Transformation

In a qualitative study, we analyze the aspiration to the flexible consumer lifestyle –defined as purposefully embracing instability and adaptability in every aspect of life through professional precariousness– as the forever-unattainable pursuit of permanent liminality. We show this is accomplished by ceaselessly seeking consumption routines’ disruption and extreme variety.



Citation:

Laetitia Mimoun and Fleura Bardhi (2018) ,"Liminality, Portals, and Narratives of Transformation", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 214-219.

Authors

Laetitia Mimoun, HEC Paris, France
Fleura Bardhi, City University of London, UK



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Yes, I can or "No, I can't" - Effect of Extraneous Affirmation- and Negation-Evoking Contexts on Brand Recall Memory: The Role of Semantic Activations

Sudipta Mandal, Indian Institute of Management Ahmedabad
Arvind Sahay, Indian Institute of Management Ahmedabad
Sanjeev Tripathi, Indian Institute of Management, Indore

Read More

Featured

B2. The Prevention Oriented Chameleon: Mimicry in a Prevention Orientation Leads to More Brand Trust

Judith Willberger, Technical University of Munich
Gavan Fitzsimons, Duke University, USA

Read More

Featured

L8. Recover the Unrecoverable: How Co-Recovery Shifts Consumers ‘Attribution Following a Failed Recovery

Bo Huang, HEC Montreal, Canada
Yany Grégoire, HEC Montreal, Canada
Matthew Philp, HEC Montreal, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.