Liminality, Portals, and Narratives of Transformation
In a qualitative study, we analyze the aspiration to the flexible consumer lifestyle –defined as purposefully embracing instability and adaptability in every aspect of life through professional precariousness– as the forever-unattainable pursuit of permanent liminality. We show this is accomplished by ceaselessly seeking consumption routines’ disruption and extreme variety.
Laetitia Mimoun and Fleura Bardhi (2018) ,"Liminality, Portals, and Narratives of Transformation", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 214-219.
Laetitia Mimoun, HEC Paris, France
Fleura Bardhi, City University of London, UK
NA - Advances in Consumer Research Volume 46 | 2018
How Categories Transform Markets through Non-Collective, Non-Strategic Collaboration
Pierre-Yann Dolbec, Concordia University, Canada
Shanze Khan, Concordia University, Canada
Family Consumption Experiences Across Generations
Tandy Chalmers Thomas, Queens University, Canada
Linda L Price, University of Oregon, USA
Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior
Sumit Malik, IE Business School, IE University
Eda Sayin, IE Business School, IE University, Spain
Kriti Jain, IE Business School, IE University, Spain