Liminality, Portals, and Narratives of Transformation
In a qualitative study, we analyze the aspiration to the flexible consumer lifestyle –defined as purposefully embracing instability and adaptability in every aspect of life through professional precariousness– as the forever-unattainable pursuit of permanent liminality. We show this is accomplished by ceaselessly seeking consumption routines’ disruption and extreme variety.
Citation:
Laetitia Mimoun and Fleura Bardhi (2018) ,"Liminality, Portals, and Narratives of Transformation", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 214-219.
Authors
Laetitia Mimoun, HEC Paris, France
Fleura Bardhi, City University of London, UK
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
The Subjective Value of Popularity: A Neural Account of Socially Informed Functional Value and Social Value
Robert Goedegebure, Wageningen University, The Netherlands
Irene Tijssen, Wageningen University, The Netherlands
Nynke van der Laan, University of Amsterdam
Hans van Trijp, Wageningen University, The Netherlands
Featured
M4. How Consumption Experiences Create Value
Gia Nardini, University of Denver
Melissa Archpru Akaka, University of Denver
Deborah MacInnis, University of Southern California, USA
Richard J Lutz, University of Florida, USA
Featured
Influence of Visual Crowding and Space Between Products on Consumer Choice
Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France