Liminality, Portals, and Narratives of Transformation
In a qualitative study, we analyze the aspiration to the flexible consumer lifestyle –defined as purposefully embracing instability and adaptability in every aspect of life through professional precariousness– as the forever-unattainable pursuit of permanent liminality. We show this is accomplished by ceaselessly seeking consumption routines’ disruption and extreme variety.
Citation:
Laetitia Mimoun and Fleura Bardhi (2018) ,"Liminality, Portals, and Narratives of Transformation", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 214-219.
Authors
Laetitia Mimoun, HEC Paris, France
Fleura Bardhi, City University of London, UK
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-free Consumption
Ji Myoung Danny Kim, University at Buffalo
Sunyee Yoon, University at Buffalo
Featured
Green Biases: Consumer Evaluations of Renewable and Non-Renewable Energy Sources
Nathan Dhaliwal, University of British Columbia, Canada
David Hardisty, University of British Columbia, Canada
Jiaying Zhang, University of British Columbia, Canada
Featured
Thanks for Nothing: Expressing Gratitude Invites Exploitation by Competitors
Kelly Kiyeon Lee, Georgetown University, USA
Jeremy A. Yip, Georgetown University, USA
Cindy Chan, University of Toronto, Canada
Alison Wood Brooks, Harvard Business School, USA