Understanding the Role of Gifts in Managing Marriage and Family Relations: the Case of the Male Phoenix in China
This paper seeks to understand the role of gifts in managing an inter-class marriage from the perspective of the-male-phoenix in contemporary China. Through fieldwork, our initial findings show that gift plays a significant role for male-rural-migrants to manage class disparity and maintain harmonious relationships with urban families they marry into.
Citation:
Jia Cong, Xin Zhao, and Chihling Liu (2018) ,"Understanding the Role of Gifts in Managing Marriage and Family Relations: the Case of the Male Phoenix in China", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 941-941.
Authors
Jia Cong, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Chihling Liu, Lancaster University, UK
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
O6. Be Aware of Your Suspicion: When “Being Suspicious” Ironically Leads to Suboptimal Judgment- and Decision-Making
Julie Verstraeten, Ghent University, Belgium
Tina Tessitore, INSEEC Business School, France
Maggie Geuens, Ghent University, Belgium
Featured
Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia
Sarah Wei, University of Warwick
Christopher Hsee, University of Chicago, USA
Featured
O4. Will Winning Always Encourage Risk Taking? The Effect of Competition Results and the Closeness of These Results
Beixi Wen, Renmin University of China
En-Chung Chang, Renmin University of China
Chunya Xie, Renmin University of China