Consumer Response to Innovations: the Differential Effects of Focused and Defocused Attention on Perceived Novelty, Usefulness and Symbolism

We examined how attentional resources, i.e., focused and defocused attention, impact the development of innovative ideas. Two studies documented that focused attention yielded ideas that are useful, while defocused attention yielded ideas that are novel and symbolic in nature. These dimensions were positively associated with market desirability.



Citation:

Katarina Hellén and Maria Sääksjärvi (2018) ,"Consumer Response to Innovations: the Differential Effects of Focused and Defocused Attention on Perceived Novelty, Usefulness and Symbolism", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 591-592.

Authors

Katarina Hellén, Univeristy of Vaasa
Maria Sääksjärvi, Delft University of Technology, The Netherlands



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Scope Insensitivity in Debt Repayment

Daniel Mochon, Tulane University, USA
Nina Mazar, Boston University, USA
Dan Ariely, Duke University, USA

Read More

Featured

Spreading of Alternatives Without a Perception of Choice

Kurt P. Munz, New York University, USA
Vicki G. Morwitz, New York University, USA

Read More

Featured

Improving Customer Satisfaction Online through Valence Matching

Hannah Perfecto, Washington University, USA
Leif D. Nelson, University of California Berkeley, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.