No Self to Spare: How the Cognitive Structure of the Self Influences Moral Behavior
Self-overlap describes the extent to which people perceive their various self-aspects as interconnected, such that they think of themselves similarly across self-aspects. Four studies shows people high (vs low) in self-overlap are more likely to behave ethically because they tend to see their actions as diagnostic of their overall self-concept.
Citation:
Rima Touré-Tillery and Alysson Light (2018) ,"No Self to Spare: How the Cognitive Structure of the Self Influences Moral Behavior", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 270-302.
Authors
Rima Touré-Tillery, Northwestern University, USA
Alysson Light, University of the Sciences
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Marketing’s Ethical Blind Spot: The Problem with Catering to Customer Preferences
Suneal Bedi, University of Pennsylvania, USA
Sonu Bedi, Dartmouth College, USA
Featured
Financial Education and Confidence in Financial Knowledge
Stephen Atlas, University of Rhode Island
Nilton Porto, University of Rhode Island
Jing Jian Xiao, University of Rhode Island
Featured
Data-Driven Computational Brand Perception
Sudeep Bhatia, University of Pennsylvania, USA
Christopher Olivola, Carnegie Mellon University, USA