No Self to Spare: How the Cognitive Structure of the Self Influences Moral Behavior
Self-overlap describes the extent to which people perceive their various self-aspects as interconnected, such that they think of themselves similarly across self-aspects. Four studies shows people high (vs low) in self-overlap are more likely to behave ethically because they tend to see their actions as diagnostic of their overall self-concept.
Citation:
Rima Touré-Tillery and Alysson Light (2018) ,"No Self to Spare: How the Cognitive Structure of the Self Influences Moral Behavior", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 270-302.
Authors
Rima Touré-Tillery, Northwestern University, USA
Alysson Light, University of the Sciences
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
G12. The Effect of (Non-)appetizing Ambient Scents on Consumers’ Affinity Toward Vices and Virtues in the Retail Environment
Corinne M Kelley, Florida State University
Anders Gustafsson, Karlstad University
Poja Shams, Karlstad University
Martin Mende, Florida State University
Maura Scott, Florida State University
Featured
Metaphorically Transgressing the Brand Relationship
Alberto Lopez, Tecnológico de Monterrey, MEXICO
Martin Reimann, University of Arizona, USA
Raquel Castaño, Tecnológico de Monterrey, MEXICO
Featured
Handshaking Promotes Deal-Making By Signaling Cooperative Intent
Juliana Schroeder, University of California Berkeley, USA
Jane Risen, University of Chicago, USA
Francesca Gino, Harvard Business School, USA
Michael Norton, Harvard Business School, USA