Love Is Blind: How Sensory Liking Impacts Perceptions of Unbranded Products
Sensory perceptions can be impacted by a person’s liking of the sensory experience and the presence of a brand. We find that high liking individuals rate strong and weak tastes/scents as equal in strength for unbranded products but differently when a brand is present. These effects are driven by mindfulness.
Jennifer L Stoner and Maria A Rodas (2018) ,"Love Is Blind: How Sensory Liking Impacts Perceptions of Unbranded Products", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 802-802.
Jennifer L Stoner, University of North Dakota
Maria A Rodas, University of Minnesota, USA
NA - Advances in Consumer Research Volume 46 | 2018
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