L7. the Joy of Shopping: Reconciling Mixed Effects of Positive Emotions on Shopping Behavior
The current work develops a framework to identify when positive emotions lead to increased shopping behavior. A field experiment with over a million transactions and a controlled lab study provide initial evidence that the environment in which a positive emotion is felt shapes the behavioral outcomes of that emotion.
Kelley Gullo, Duncan Simester, and Gavan Fitzsimons (2018) ,"L7. the Joy of Shopping: Reconciling Mixed Effects of Positive Emotions on Shopping Behavior", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 907-907.
Kelley Gullo, Duke University, USA
Duncan Simester, Massachusetts Institute of Technology, USA
Gavan Fitzsimons, Duke University, USA
NA - Advances in Consumer Research Volume 46 | 2018
Red Flag! The Consequences of Alerting Consumers to Fake Reviews
Jared Joseph Watson, New York University, USA
Amna Kirmani, University of Maryland, USA
Secrecy Prompts Nonconformity-Avoidance in Consumption Choice
DONGJIN HE, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Gerald J. Gorn, Hong Kong Polytechic University
L5. Understanding the components and effects of the Omnichannel Seamless Experience.
PAULA RODRÍGUEZ-TORRICO, Universidad de Burgos (Spain)
Lauren Trabold, Manhattan College
Sonia San-Martín, University of Burgos (Spain)
Rebeca San José, University of Valladolid (Spain)