K7. Responses to Online Behavioral Advertising Disclosures: Effects of Disclosure Source Trustworthiness and Message Type on Advertising Outcomes
This work demonstrates that for a less trusted online platform (Facebook), the source of online behavioral advertising (OBA) disclosures affects consumer responses to personalized ads. Specifically, OBA disclosures only increase advertising effectiveness when the source is a trusted third party, and when the message is framed as a notice (vs. warning).
Iris van Ooijen (2018) ,"K7. Responses to Online Behavioral Advertising Disclosures: Effects of Disclosure Source Trustworthiness and Message Type on Advertising Outcomes", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 922-922.
Iris van Ooijen, University of Twente
NA - Advances in Consumer Research Volume 46 | 2018
When products become autonomous: Drawbacks of a perceived lack of control and how to resolve it
Moritz Joerling, RWTH Aachen University
Robert Böhm, RWTH Aachen University
Stefanie Paluch, RWTH Aachen University
Q9. Free or Fee? Consumers’ Decision to Pay for the Premium Version of a Music Streaming Service Rather than Using its Free Version
Sebastian Danckwerts, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University
P10. Omission Bias in the Gain vs. Loss Domain
Jen H. Park, Stanford University, USA