When Csr Becomes a Liability For Firms in Crises: Effects on Perceived Hypocrisy and Consumer Forgiveness
This research examines circumstances under which positive CSR reputation amplifies negative consumer responses to firm crises. Although a positive CSR reputation becomes a liability for firms experiencing values-related crises, it may still offer a shielding effect, but only for ambiguous crises (i.e. crises that may or may not constitute transgressions).
Argiro Kliamenakis and H. Onur Bodur (2018) ,"When Csr Becomes a Liability For Firms in Crises: Effects on Perceived Hypocrisy and Consumer Forgiveness", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 943-943.
Argiro Kliamenakis, Concordia University, Canada
H. Onur Bodur, Concordia University, Canada
NA - Advances in Consumer Research Volume 46 | 2018
The Messy Satiation Effect: The Benefits of Eating Like a Pig
Kevin L. Sample, University of Georgia, USA
Kelly Haws, Vanderbilt University, USA
Felt Ambivalence: Exploring the Storage Structure and Role of Situational Relevance on the Accessibility of Dominant and Conflicting Reactions
Amit Surendra Singh, Ohio State University, USA
H. Rao Unnava, University of California, Davis
Shared Values, Trust, and Consumers’ Deference to Experts
Samuel Johnson, University of Bath, UK
Max Rodrigues, DePaul University, USA
David Tuckett, University College London