When Csr Becomes a Liability For Firms in Crises: Effects on Perceived Hypocrisy and Consumer Forgiveness

This research examines circumstances under which positive CSR reputation amplifies negative consumer responses to firm crises. Although a positive CSR reputation becomes a liability for firms experiencing values-related crises, it may still offer a shielding effect, but only for ambiguous crises (i.e. crises that may or may not constitute transgressions).

Citation:

Argiro Kliamenakis and H. Onur Bodur (2018) ,"When Csr Becomes a Liability For Firms in Crises: Effects on Perceived Hypocrisy and Consumer Forgiveness", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 943-943.