When Csr Becomes a Liability For Firms in Crises: Effects on Perceived Hypocrisy and Consumer Forgiveness
This research examines circumstances under which positive CSR reputation amplifies negative consumer responses to firm crises. Although a positive CSR reputation becomes a liability for firms experiencing values-related crises, it may still offer a shielding effect, but only for ambiguous crises (i.e. crises that may or may not constitute transgressions).
Argiro Kliamenakis and H. Onur Bodur (2018) ,"When Csr Becomes a Liability For Firms in Crises: Effects on Perceived Hypocrisy and Consumer Forgiveness", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 943-943.
Argiro Kliamenakis, Concordia University, Canada
H. Onur Bodur, Concordia University, Canada
NA - Advances in Consumer Research Volume 46 | 2018
When Does Slow Mean Luxurious?: The Effect of Product Motion Speed in Brand Communications on Status Perceptions
SungJin Jung, INSEAD, Singapore
David Dubois, INSEAD, France
Deny the Voice Inside: Are Accessible Attitudes Always Beneficial?
Aaron Jeffrey Barnes, University of Illinois at Urbana-Champaign, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA
Communicate Healthiness Through Indirect Measures: The Effect of Food in Motion Figure on the Perceived Healthiness of Food
Moty Amar, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Aner Tal, Ono Academic College (OAC)