Deny the Voice Inside: Are Accessible Attitudes Always Beneficial?
Decades of prior literature suggests that accessible preferences are beneficial for coping with decision demands. However, four experiments demonstrate that accessible attitudes have drawbacks when others' attitudes are either unknown or conflict with one's own preferences. Our findings challenge commonly held assumptions about attitude function and implicate cross-cultural attitude theory.
Aaron Jeffrey Barnes and Sharon Shavitt (2018) ,"Deny the Voice Inside: Are Accessible Attitudes Always Beneficial?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 314-317.
Aaron Jeffrey Barnes, University of Illinois at Urbana-Champaign, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA
NA - Advances in Consumer Research Volume 46 | 2018
Examining the Link between Predicted Identity Change and Future Well-Being
Joseph Reiff, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Jordi Quoidbach, ESADE Business School, Spain
“My Brand” Behaved Badly: Psychological Ownership and Consumer Responsibility for Helping Brands Recover from Transgressions
Jennifer Wiggins, Kent State University, USA
Pamela Grimm, Kent State University, USA
Christina Kuchmaner, Kent State University, USA
Pretty Healthy Food: How Prettiness Amplifies Perceived Healthiness
Linda Hagen, University of Southern California, USA