Deny the Voice Inside: Are Accessible Attitudes Always Beneficial?
Decades of prior literature suggests that accessible preferences are beneficial for coping with decision demands. However, four experiments demonstrate that accessible attitudes have drawbacks when others' attitudes are either unknown or conflict with one's own preferences. Our findings challenge commonly held assumptions about attitude function and implicate cross-cultural attitude theory.
Aaron Jeffrey Barnes and Sharon Shavitt (2018) ,"Deny the Voice Inside: Are Accessible Attitudes Always Beneficial?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 314-317.
Aaron Jeffrey Barnes, University of Illinois at Urbana-Champaign, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA
NA - Advances in Consumer Research Volume 46 | 2018
K10. The Acronym Effect: Acronym and Buzzword Use Lowers Consumer Persuasion
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce
Dan King, University of Texas Rio Grande Valley, USA
Ashesh Mukherjee, McGill University, Canada
When Does Being Paid an Hourly Wage Make it Difficult to Be a Happy Volunteer?
Sanford E. DeVoe, University of California Los Angeles, USA
Jieun Pai, University of California Los Angeles, USA
How Eyes Pull on the Heartstrings: Averted Eye Gaze Enhances Narrative Transportation and Self-Brand Connection
Ngoc To, University of Houston, USA
Vanessa Patrick, University of Houston, USA