Data... the 'Hard' & 'soft' of It: Impact of Embodied Metaphors on Attitude Strength
Traditional research shows that strong attitudes result from elaboration. We posit that attitude strength can come about from non-elaborative processes as well, depending on certain embodied states. We show that incidental bodily experiences that influence one's perceptions of 'information quality' (e.g. 'hard vs soft' data) affect attitude strength.
Citation:
Sunaina Shrivastava, Gaurav Jain, JaeHwan Kwon, and Dhananjay Nayakankuppam (2018) ,"Data... the 'Hard' & 'soft' of It: Impact of Embodied Metaphors on Attitude Strength", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 314-317.
Authors
Sunaina Shrivastava, University of Iowa, USA
Gaurav Jain, Rensselaer Polytechnic Institute
JaeHwan Kwon, Baylor University
Dhananjay Nayakankuppam, University of Iowa, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Intentionally “Biased”: People Purposefully Use To-Be-Ignored Information, But Can Be Persuaded Not To
Berkeley Jay Dietvorst, University of Chicago, USA
Uri Simonsohn, University of Pennsylvania, USA
Featured
N10. How Does It Make You Feel? Emotional Reasoning and Consumer Decisions
Andrea Rochelle Bennett, University of North Texas
Blair Kidwell, University of North Texas
Jonathan Hasford, University of Central Florida, USA
David Hardesty, University of Kentucky, USA
Molly Burchett, University of Kentucky, USA
Featured
Q3. Academic Branding on Social Media: Examining the Influence of Personal Brands on the Professor-Student Relationships
Edita Petrylaite, Northumbria University, UK
Darija Aleksic, University of Ljubljana