P10. Omission Bias in the Gain Vs. Loss Domain

This paper examines whether individuals exhibit greater omission bias in a loss-framed risky choice (lose $10,000 or lose $0) compared to the gain frame (earn $0 or earn $10,000). While prior studies reveal mixed results, this research introduces anticipated regret as a moderator and uses the Monty Hall problem.



Citation:

Jen H. Park (2018) ,"P10. Omission Bias in the Gain Vs. Loss Domain", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 923-923.

Authors

Jen H. Park, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Increasing Tax Salience Alters Investment Behavior

Abigail Sussman, University of Chicago, USA
Daniel Egan, Betterment
Sam Swift, Bowery Farming

Read More

Featured

Using multi-methods in behavioral pricing research

Haipeng Chen, University of Kentucky, USA
David Hardesty, University of Kentucky, USA
Akshay Rao, University of Minnesota, USA
Lisa Bolton, Pennsylvania State University, USA

Read More

Featured

Red Flag! The Consequences of Alerting Consumers to Fake Reviews

Jared Joseph Watson, New York University, USA
Amna Kirmani, University of Maryland, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.