P10. Omission Bias in the Gain Vs. Loss Domain
This paper examines whether individuals exhibit greater omission bias in a loss-framed risky choice (lose $10,000 or lose $0) compared to the gain frame (earn $0 or earn $10,000). While prior studies reveal mixed results, this research introduces anticipated regret as a moderator and uses the Monty Hall problem.
Jen H. Park (2018) ,"P10. Omission Bias in the Gain Vs. Loss Domain", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 923-923.
Jen H. Park, Stanford University, USA
NA - Advances in Consumer Research Volume 46 | 2018
When Less is More - How Making Products More Personal Can Decrease Purchase Intention
Michael Schulz, University of Cologne
Q12. Exploring Effects of Perceived Authenticity Of Instagram Models on Aad and Buying Intentions
Heather Shoenberger, University of Oregon, USA
Eunjin Kim, Southern Methodist University, USA
N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments
Atul A Kulkarni, University of Missouri, USA
Joëlle Vanhamme, EDHEC Business School, France