P10. Omission Bias in the Gain Vs. Loss Domain

This paper examines whether individuals exhibit greater omission bias in a loss-framed risky choice (lose $10,000 or lose $0) compared to the gain frame (earn $0 or earn $10,000). While prior studies reveal mixed results, this research introduces anticipated regret as a moderator and uses the Monty Hall problem.



Citation:

Jen H. Park (2018) ,"P10. Omission Bias in the Gain Vs. Loss Domain", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 923-923.

Authors

Jen H. Park, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Linguistic Antecedents of Anthropomorphism

N. Alican Mecit, HEC Paris, France
tina m. lowrey, HEC Paris, France
L. J. Shrum, HEC Paris, France

Read More

Featured

Repeat Performances Decrease Consumer Perceptions of Authenticity

Rachel Gershon, Washington University, USA
Rosanna Smith, University of Georgia, USA

Read More

Featured

H9. Market Emergence: the Alignment Process of Entrepreneurs’ Socio Cognition and Consumers’ Perception of the Market

Hao Wang, University of South Florida, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.