Q4. the Notion of Self-Optimization in Context of Self-Tracking and Beyond

The aim of this paper is to analyse the metaphors and ideologies of optimization with a special consideration of the notion of self-optimization which is being prevalently used in descriptions of goals of people using self tracking devices or apps (e.g. Lupton 2014, Ruckenstein 2014, Selke 2016).



Citation:

Agnieszka Krzeminska and Dorthe Brogård Kristensen (2018) ,"Q4. the Notion of Self-Optimization in Context of Self-Tracking and Beyond", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 915-915.

Authors

Agnieszka Krzeminska, Leuphana University Lüneburg
Dorthe Brogård Kristensen, University of Southern Denmark, Denmark



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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