Q4. the Notion of Self-Optimization in Context of Self-Tracking and Beyond
The aim of this paper is to analyse the metaphors and ideologies of optimization with a special consideration of the notion of self-optimization which is being prevalently used in descriptions of goals of people using self tracking devices or apps (e.g. Lupton 2014, Ruckenstein 2014, Selke 2016).
Agnieszka Krzeminska and Dorthe Brogård Kristensen (2018) ,"Q4. the Notion of Self-Optimization in Context of Self-Tracking and Beyond", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 915-915.
Agnieszka Krzeminska, Leuphana University Lüneburg
Dorthe Brogård Kristensen, University of Southern Denmark, Denmark
NA - Advances in Consumer Research Volume 46 | 2018
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