I4. Pink Tax: Are Some Marketing Practices Discriminatory?
Are some marketing mix elements inherently unethical? For example, via the “pink tax” products aimed at women are priced higher than similar products aimed at men. While segmentation, targeting and differentiation are legal, can they become unethical? This study explores this phenomenon using the pink tax as the research context.
Citation:
Andrea Rochelle Bennett, Audhesh Paswan, and Kate Goins (2018) ,"I4. Pink Tax: Are Some Marketing Practices Discriminatory?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 900-900.
Authors
Andrea Rochelle Bennett, University of North Texas
Audhesh Paswan, University of North Texas
Kate Goins, University of North Texas
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Exploring the Intersection of Digital Virtual Consumption and Family Rituals
Linda Tuncay Zayer, Loyola University Chicago, USA
Jenna Drenten, Loyola University Chicago, USA
Featured
Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?
Eda Gurel-Atay, Independent Researcher
Johnny Chen, University of Oregon, USA
Wang Suk Suh, University of Oregon, USA
Lynn R. Kahle, University of Oregon, USA
Featured
Ritual Scholarship in Marketing: Past, Present and Future
Cele Otnes, University of Illinois at Urbana-Champaign, USA
Linda Tuncay Zayer, Loyola University Chicago, USA
Robert Arias, University of Illinois at Urbana-Champaign, USA
Arun Sreekumar, University of Illinois at Urbana-Champaign, USA