I4. Pink Tax: Are Some Marketing Practices Discriminatory?
Are some marketing mix elements inherently unethical? For example, via the “pink tax” products aimed at women are priced higher than similar products aimed at men. While segmentation, targeting and differentiation are legal, can they become unethical? This study explores this phenomenon using the pink tax as the research context.
Andrea Rochelle Bennett, Audhesh Paswan, and Kate Goins (2018) ,"I4. Pink Tax: Are Some Marketing Practices Discriminatory?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 900-900.
Andrea Rochelle Bennett, University of North Texas
Audhesh Paswan, University of North Texas
Kate Goins, University of North Texas
NA - Advances in Consumer Research Volume 46 | 2018
Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging
Marie-Eve Jodoin, HEC Montreal, Canada
Marie-Agnès Parmentier, HEC Montreal, Canada
Q5. Conceptualizing the Digital Experience in Luxury
Wided Batat, American University Beirut
B3. The Effect of Temporal Distance on Online Reviews’ Recommendation Power: The Role of Spontaneous Retrieval and Perceived Trust
Kyu Ree Kim, Seoul National University
Wujin Chu, Seoul National University