N8. Effect of Awe on Collectable Consumer Experience
It has been known that awe is caused by encountering an unexpected event and stimulates explanation-seeking via a need for cognitive accommodation (Valdesolo, Shtulman, and Baron 2017). Collectable experiences are often unusual and unconventional (Keinan and Kivetz 2010). Hence, we hypothesize that awe increases individual’s preference for collectable consumer experience.
Eujin Park, Andrew Perkins, and Betsy Howlett (2018) ,"N8. Effect of Awe on Collectable Consumer Experience", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 923-923.
Eujin Park, Washington State University, USA
Andrew Perkins, Washington State University, USA
Betsy Howlett, Washington State University, USA
NA - Advances in Consumer Research Volume 46 | 2018
D8. Why Employees Communicate Positive eWOM on Social Networking Sites: Motivations and Moderators
Jing Zhang, 华中科技大学管理学院
Ya Zhang, 华中科技大学管理学院
Ineffective Altruism: Giving Less When Donations Do More
Joshua Lewis, University of Pennsylvania, USA
Deborah Small, University of Pennsylvania, USA
Collaborative Work as Catalyst for Market Formation: The Case of the Ancestral Health Market
Burcak Ertimur, Fairleigh Dickinson University
Steven Chen, California State University, Fullerton