N8. Effect of Awe on Collectable Consumer Experience
It has been known that awe is caused by encountering an unexpected event and stimulates explanation-seeking via a need for cognitive accommodation (Valdesolo, Shtulman, and Baron 2017). Collectable experiences are often unusual and unconventional (Keinan and Kivetz 2010). Hence, we hypothesize that awe increases individual’s preference for collectable consumer experience.
Citation:
Eujin Park, Andrew Perkins, and Betsy Howlett (2018) ,"N8. Effect of Awe on Collectable Consumer Experience", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 923-923.
Authors
Eujin Park, Washington State University, USA
Andrew Perkins, Washington State University, USA
Betsy Howlett, Washington State University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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