E8. Perceptions of Out-Group Members: the Effects of Language Abstraction

One way to reduce the discrimination towards the members of stigmatized groups is to describe their situations or behaviors in a more concrete (vs. abstract) form. Concrete descriptions lead people to attribute the homelessness to the situational cause (as opposed to individual) which, in turn, leads to greater helping behavior.



Citation:

Afra Koulaei and Daniela Cristian (2018) ,"E8. Perceptions of Out-Group Members: the Effects of Language Abstraction", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 915-915.

Authors

Afra Koulaei, University of South-Eastern Norway
Daniela Cristian, City University of London, UK



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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