E8. Perceptions of Out-Group Members: the Effects of Language Abstraction
One way to reduce the discrimination towards the members of stigmatized groups is to describe their situations or behaviors in a more concrete (vs. abstract) form. Concrete descriptions lead people to attribute the homelessness to the situational cause (as opposed to individual) which, in turn, leads to greater helping behavior.
Afra Koulaei and Daniela Cristian (2018) ,"E8. Perceptions of Out-Group Members: the Effects of Language Abstraction", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 915-915.
Afra Koulaei, University of South-Eastern Norway
Daniela Cristian, City University of London, UK
NA - Advances in Consumer Research Volume 46 | 2018
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