When Implementation Intentions Backfire: Illusion of Goal Progress in Financial Decisions
Counter to prior research indicating the positive effects of an implemental mindset vs a deliberative mindset on goal pursuit, we show that an implementation mindset leads to an illusion of greater goal progress for consumers with low knowledge, reducing their goal pursuit in saving and debt repayment.
Linda Court Salisbury, Gergana Y. Nenkov, and Min Zhao (2018) ,"When Implementation Intentions Backfire: Illusion of Goal Progress in Financial Decisions", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 323-327.
Linda Court Salisbury, Boston College, USA
Gergana Y. Nenkov, Boston College, USA
Min Zhao, Boston College, USA
NA - Advances in Consumer Research Volume 46 | 2018
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