When Perceiving Oneself As a Spender Increases Saving
Although many Americans view themselves as savers, two studies suggest that prompting individuals to perceive themselves as spenders can facilitate saving in the present moment. By understanding and changing consumer self-perceptions (both in the lab and in the field), we present and discuss new opportunities for improving financial decision-making.
Emily Garbinsky and Nicole Mead (2018) ,"When Perceiving Oneself As a Spender Increases Saving", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 323-327.
Emily Garbinsky, University of Notre Dame, USA
Nicole Mead, University of Melbourne, Australia
NA - Advances in Consumer Research Volume 46 | 2018
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