Can’T Take the Heat? Randomized Field Experiments in Household Electricity Consumption
This study examines results of two field experiments over a two-year period in Texas that include both pricing and informational interventions to encourage electricity conservation during peak and off-peak periods. Using data at the appliance-minute-level, interestingly, we find only the pricing treatment had a significant impact on reducing electricity consumption.
Praveen Kumar Kopalle (2018) ,"Can’T Take the Heat? Randomized Field Experiments in Household Electricity Consumption", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 658-659.
Praveen Kumar Kopalle, Dartmouth College, USA
NA - Advances in Consumer Research Volume 46 | 2018
Stating the Obvious: How “Ugly” Labels Can Increase the Desirability of Odd-Shaped Produce
Siddhanth Mookerjee, University of British Columbia, Canada
Yann Cornil, University of British Columbia, Canada
Joey Hoegg, University of British Columbia, Canada
Proximity Bias: Interactive Effects of Event Valence and Event Nearness on Probability Estimates
Jennifer Seok Hwa Hong, New York University, USA
Chiara Longoni, Boston University, USA
Vicki G. Morwitz, New York University, USA
Ecce Machina Humana: Examining Competence and Warmth in Consumer Robots The two fundamental social judgment dimensions-competence and warmth-are as relevant for judging consumer robots as for humans. We find that competence has an increasing positive eff