Can’T Take the Heat? Randomized Field Experiments in Household Electricity Consumption

This study examines results of two field experiments over a two-year period in Texas that include both pricing and informational interventions to encourage electricity conservation during peak and off-peak periods. Using data at the appliance-minute-level, interestingly, we find only the pricing treatment had a significant impact on reducing electricity consumption.



Citation:

Praveen Kumar Kopalle (2018) ,"Can’T Take the Heat? Randomized Field Experiments in Household Electricity Consumption", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 658-659.

Authors

Praveen Kumar Kopalle, Dartmouth College, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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