Can’T Take the Heat? Randomized Field Experiments in Household Electricity Consumption
This study examines results of two field experiments over a two-year period in Texas that include both pricing and informational interventions to encourage electricity conservation during peak and off-peak periods. Using data at the appliance-minute-level, interestingly, we find only the pricing treatment had a significant impact on reducing electricity consumption.
Praveen Kumar Kopalle (2018) ,"Can’T Take the Heat? Randomized Field Experiments in Household Electricity Consumption", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 658-659.
Praveen Kumar Kopalle, Dartmouth College, USA
NA - Advances in Consumer Research Volume 46 | 2018
Boomerang Effect: How Sustainable Disposal Options Spur Green Consumers to Overconsume
Sommer Kapitan, Auckland University of Technology, New Zealand
Saerom Lee, University of Texas at San Antonio, USA
Eunjoo Han, Auckland University of Technology, New Zealand
F3. The Dark Side of Happy Brands: A Case Study of Newport Cigarette Advertising
Timothy Dewhirst, University of Guelph, Canada
Wonkyong Beth Lee, Western University, Canada
The Best of Both Worlds: Androgyny in Consumer Choice
Niusha Jones, University of North Texas
Blair Kidwell, University of North Texas