Can’T Take the Heat? Randomized Field Experiments in Household Electricity Consumption
This study examines results of two field experiments over a two-year period in Texas that include both pricing and informational interventions to encourage electricity conservation during peak and off-peak periods. Using data at the appliance-minute-level, interestingly, we find only the pricing treatment had a significant impact on reducing electricity consumption.
Praveen Kumar Kopalle (2018) ,"Can’T Take the Heat? Randomized Field Experiments in Household Electricity Consumption", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 658-659.
Praveen Kumar Kopalle, Dartmouth College, USA
NA - Advances in Consumer Research Volume 46 | 2018
Beyond Subjectivity: Competing Governance Regimes and the Socio-Material Construction of Rational Consumer Action
Lena Pellandini-Simanyi, Università della Svizzera Italiana
H7. Too Risky to Be Luxurious: Stigmatized Luxury Product Attributes Can Weaken or Increase Social Risk to Determine Conspicuous Consumption
Jerry Lewis Grimes, Grenoble Ecole de Management
Yan Meng, Grenoble Ecole de Management
Consumer Responses to Premium Framing: Better to Offer the Target Product as a Free Gift?
Maggie Wenjing Liu, Tsinghua University
Lu Yang, Tsinghua University
Yuhuang Zheng, Tsinghua University