M8. Nostalgia Increases Healthy Attitudes and Behaviors
This research tests nostalgia as a motivation force in healthful food consumption. Across three studies we find support for the hypothesis that nostalgia increases positive attitudes and behaviors toward healthy food, but decreases them toward unhealthy food. Moderated mediation evidence demonstrated this effect is driven by nostalgia-evoked social support.
Jannine Lasaleta, Carolina O. C. Werle, and Amanda Pruski Yamim (2018) ,"M8. Nostalgia Increases Healthy Attitudes and Behaviors", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 916-916.
Jannine Lasaleta, Yeshiva University
Carolina O. C. Werle, Grenoble Ecole de Management
Amanda Pruski Yamim, Grenoble Ecole de Management
NA - Advances in Consumer Research Volume 46 | 2018
B6. A Study About the Moderator Effect of the Information Trust in the Relationships Between the Users´ Participation in Virtual Communities and the Benefits Obtained.
Sara Campo, Autonomous University of Madrid
Jano Jiménez, Autonomous University of Madrid
Natalia Rubio, Universidad Autónoma of Madrid
Nieves Villaseñor, Universidad Autónoma of Madrid
Mªjesus Yague, Universidad Autónoma of Madrid
Thank You = Trust Me: When Gratitude Expressions Help Promote New Products
Maria Ng, University of Houston, USA
Dejun Tony Kong, University of Houston, USA
Vanessa Patrick, University of Houston, USA
G2. You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time
N. Alican Mecit, HEC Paris, France
L. J. Shrum, HEC Paris, France
tina m. lowrey, HEC Paris, France