M8. Nostalgia Increases Healthy Attitudes and Behaviors

This research tests nostalgia as a motivation force in healthful food consumption. Across three studies we find support for the hypothesis that nostalgia increases positive attitudes and behaviors toward healthy food, but decreases them toward unhealthy food. Moderated mediation evidence demonstrated this effect is driven by nostalgia-evoked social support.



Citation:

Jannine Lasaleta, Carolina O. C. Werle, and Amanda Pruski Yamim (2018) ,"M8. Nostalgia Increases Healthy Attitudes and Behaviors", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 916-916.

Authors

Jannine Lasaleta, Yeshiva University
Carolina O. C. Werle, Grenoble Ecole de Management
Amanda Pruski Yamim, Grenoble Ecole de Management



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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