M8. Nostalgia Increases Healthy Attitudes and Behaviors
This research tests nostalgia as a motivation force in healthful food consumption. Across three studies we find support for the hypothesis that nostalgia increases positive attitudes and behaviors toward healthy food, but decreases them toward unhealthy food. Moderated mediation evidence demonstrated this effect is driven by nostalgia-evoked social support.
Citation:
Jannine Lasaleta, Carolina O. C. Werle, and Amanda Pruski Yamim (2018) ,"M8. Nostalgia Increases Healthy Attitudes and Behaviors", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 916-916.
Authors
Jannine Lasaleta, Yeshiva University
Carolina O. C. Werle, Grenoble Ecole de Management
Amanda Pruski Yamim, Grenoble Ecole de Management
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
D7. ‘That’s (Not) My Business’: Examining Behavior, Interactions and Implications of Consumer Brand Advocates and Brand Adversaries in Social Media
Marcus Opitz, University of Vienna
Sabine Einwiller, University of Vienna
Featured
What’s Your Construct? Exploring the Different Definitions and Operationalizations of Scarcity
Kelly Goldsmith, Vanderbilt University, USA
Rebecca Hamilton, Georgetown University, USA
Caroline Roux, Concordia University, Canada
meng zhu, Johns Hopkins University
Featured
Using multi-methods in behavioral pricing research
Haipeng Chen, University of Kentucky, USA
David Hardesty, University of Kentucky, USA
Akshay Rao, University of Minnesota, USA
Lisa Bolton, Pennsylvania State University, USA