H6. the Influence of Anthropomorphized Service Toolkit on Consumer Satisfaction in Service Coproduction
As technology evolves, anthropomorphized entities become increasingly pervasive in the service context like service coproduction. This research finds that anthropomorphized service toolkit can have either positive or negative impacts on consumer satisfaction in service coproduction, depending on whether the coproduction task is self-expressive or not.
Rocky Peng Chen and Kimmy Chan (2018) ,"H6. the Influence of Anthropomorphized Service Toolkit on Consumer Satisfaction in Service Coproduction", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 902-902.
Rocky Peng Chen, Hong Kong Baptist University
Kimmy Chan, Hong Kong Baptist University
NA - Advances in Consumer Research Volume 46 | 2018
How Employees Relate to Their Brand Online: A Critical Visual Analysis of Hollister
Stephanie Kogler, University of Innsbruck, Austria
Time-insensitive Budget Tracking: Nudging Consumers to Spread out Spending over Time
Liang Huang, University of Arizona, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
F11. Anti-Consumption for Sustainability: The Environmental Impact of Anti-Consumption Lifestyles, Environmentally Concerned Individuals and Ethical Consumers
Laurie Touchette, HEC Montreal, Canada
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada