A Journey With No Return Into the Animal Kingdom: the Role of Tattooing in the Construction of the Collective Identity of the Vegan and Vegetarian Movement

The purpose of this study is to understand how tattooing consumption shapes the formation of the collective identity of the vegan and vegetarian social movement. Tattooing is used as an instrument of social interaction and to establish and exhibit the ideological position that reflects the movement’s collective identity.



Citation:

Renata Andreoni Barboza and Tania Modesto Veludo-de-Oliveira (2018) ,"A Journey With No Return Into the Animal Kingdom: the Role of Tattooing in the Construction of the Collective Identity of the Vegan and Vegetarian Movement", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 369-373.

Authors

Renata Andreoni Barboza, IBMEC-Instituto Brasileiro de Mercado de Capitais
Tania Modesto Veludo-de-Oliveira, Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP)



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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