B8. Factors Influencing Collaborative Consumption Usage in the Us Market: an Exploratory Study
Businesses are increasingly developing collaborative consumption-based (CC) models. To capitalize on opportunities, they must understand what drives and deters consumers’ CC participation. This research examines how attitudes, trust, sustainability, materialism, risk propensity, and generosity affect consumers’ CC usage. We find that attitude, trust, sustainability, and generosity predict CC usage.
Pia Annette Albinsson, B. Yasanthi Perera, Bidisha Burman, and Lubna Nafees (2018) ,"B8. Factors Influencing Collaborative Consumption Usage in the Us Market: an Exploratory Study", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 898-898.
Pia Annette Albinsson, Appalachian State University
B. Yasanthi Perera, Brock University, Canada
Bidisha Burman, University of Mary Washington
Lubna Nafees, Appalachian State University
NA - Advances in Consumer Research Volume 46 | 2018
A Beautiful MIN(D): The Multiple-Identity Network as a Framework for Integrating Identity-Based Consumer Behavior
Julian K Saint Clair, Loyola Marymount University, USA
Understanding Consumer Sensory Preferences: An Ethnographic Investigation of Sensory Flamboyance and Subtlety in India
Tanuka Ghoshal, Baruch College, USA
Russell W. Belk, York University, Canada
M13. Keep Consistency in Good Old Days: The Effect of Nostalgia on Consumers' Consistency Seeking Behavior
Yafeng Fan, Tsinghua University
Jing Jiang, Renmin University of China