B8. Factors Influencing Collaborative Consumption Usage in the Us Market: an Exploratory Study

Businesses are increasingly developing collaborative consumption-based (CC) models. To capitalize on opportunities, they must understand what drives and deters consumers’ CC participation. This research examines how attitudes, trust, sustainability, materialism, risk propensity, and generosity affect consumers’ CC usage. We find that attitude, trust, sustainability, and generosity predict CC usage.


Pia Annette Albinsson, B. Yasanthi Perera, Bidisha Burman, and Lubna Nafees (2018) ,"B8. Factors Influencing Collaborative Consumption Usage in the Us Market: an Exploratory Study", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 898-898.


Pia Annette Albinsson, Appalachian State University
B. Yasanthi Perera, Brock University, Canada
Bidisha Burman, University of Mary Washington
Lubna Nafees, Appalachian State University


NA - Advances in Consumer Research Volume 46 | 2018

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