B8. Factors Influencing Collaborative Consumption Usage in the Us Market: an Exploratory Study

Businesses are increasingly developing collaborative consumption-based (CC) models. To capitalize on opportunities, they must understand what drives and deters consumers’ CC participation. This research examines how attitudes, trust, sustainability, materialism, risk propensity, and generosity affect consumers’ CC usage. We find that attitude, trust, sustainability, and generosity predict CC usage.



Citation:

Pia Annette Albinsson, B. Yasanthi Perera, Bidisha Burman, and Lubna Nafees (2018) ,"B8. Factors Influencing Collaborative Consumption Usage in the Us Market: an Exploratory Study", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 898-898.

Authors

Pia Annette Albinsson, Appalachian State University
B. Yasanthi Perera, Brock University, Canada
Bidisha Burman, University of Mary Washington
Lubna Nafees, Appalachian State University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

H2. Influencing Consumer Response to Products with High Styling: The Role of Mindsets

Ying-Ching Lin, National Chengchi Uniersity, Taiwan
Angela Chang, Northeastern University, USA

Read More

Featured

Foods for Sharing: The Social Value of Handmade Foods

Xin Wang, Nanjing University
Chunqu Xiao, Nanjing University
Xingyu Duan, Nanjing University
Hong Zhu, Nanjing University

Read More

Featured

Time-insensitive Budget Tracking: Nudging Consumers to Spread out Spending over Time

Liang Huang, University of Arizona, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.