B8. Factors Influencing Collaborative Consumption Usage in the Us Market: an Exploratory Study
Businesses are increasingly developing collaborative consumption-based (CC) models. To capitalize on opportunities, they must understand what drives and deters consumers’ CC participation. This research examines how attitudes, trust, sustainability, materialism, risk propensity, and generosity affect consumers’ CC usage. We find that attitude, trust, sustainability, and generosity predict CC usage.
Pia Annette Albinsson, B. Yasanthi Perera, Bidisha Burman, and Lubna Nafees (2018) ,"B8. Factors Influencing Collaborative Consumption Usage in the Us Market: an Exploratory Study", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 898-898.
Pia Annette Albinsson, Appalachian State University
B. Yasanthi Perera, Brock University, Canada
Bidisha Burman, University of Mary Washington
Lubna Nafees, Appalachian State University
NA - Advances in Consumer Research Volume 46 | 2018
Narrow Algorithmic Searches Perpetuate Bias
Eugina (Wai Lun) Leung, Erasmus University Rotterdam, The Netherlands
Oleg Urminsky, University of Chicago, USA
How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?
Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile
Boomerang Effect: How Sustainable Disposal Options Spur Green Consumers to Overconsume
Sommer Kapitan, Auckland University of Technology, New Zealand
Saerom Lee, University of Texas at San Antonio, USA
Eunjoo Han, Auckland University of Technology, New Zealand