N10. How Does It Make You Feel? Emotional Reasoning and Consumer Decisions
The authors examine how consumers’ think about their emotions and the favorable outcomes that result. The conscious contemplation of emotions in decision making (emotional reasoning) was found to improve consumer choice quality beyond the effects of other types of emotional processing, including trust-in-feelings and affect-as-information.
Citation:
Andrea Rochelle Bennett, Blair Kidwell, Jonathan Hasford, David Hardesty, and Molly Burchett (2018) ,"N10. How Does It Make You Feel? Emotional Reasoning and Consumer Decisions", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 900-900.
Authors
Andrea Rochelle Bennett, University of North Texas
Blair Kidwell, University of North Texas
Jonathan Hasford, University of Central Florida, USA
David Hardesty, University of Kentucky, USA
Molly Burchett, University of Kentucky, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
C7. The Visually Simple = Healthy Intuition and Its Effects on Food Choices
Yan Wang, Renmin University of China
Jing Jiang, Renmin University of China
Featured
A Simple Step to Go Beyond Present: How Visual Entropy Cues Influence Temporal Focus and Consumer Behavior
Gunes Biliciler-Unal, University of Texas at Austin, USA
Raj Raghunathan, University of Texas at Austin, USA
Adrian Ward, University of Texas at Austin, USA
Featured
D1. When Intention to Share on Social Media Increases Variety-Seeking: The Role of Self-Enhancement
Jingjing Ma, Peking University
David Dubois, INSEAD, France
Fei Jin, Peking University