N10. How Does It Make You Feel? Emotional Reasoning and Consumer Decisions
The authors examine how consumers’ think about their emotions and the favorable outcomes that result. The conscious contemplation of emotions in decision making (emotional reasoning) was found to improve consumer choice quality beyond the effects of other types of emotional processing, including trust-in-feelings and affect-as-information.
Andrea Rochelle Bennett, Blair Kidwell, Jonathan Hasford, David Hardesty, and Molly Burchett (2018) ,"N10. How Does It Make You Feel? Emotional Reasoning and Consumer Decisions", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 900-900.
Andrea Rochelle Bennett, University of North Texas
Blair Kidwell, University of North Texas
Jonathan Hasford, University of Central Florida, USA
David Hardesty, University of Kentucky, USA
Molly Burchett, University of Kentucky, USA
NA - Advances in Consumer Research Volume 46 | 2018
A Salience Theory of Three Novel Exposure Effects
Kellen Mrkva, Columbia University, USA
Leaf Van Boven, University of Colorado, USA
H12. Does Economic Development Influence Consumer Innovativeness?
Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia
N9. Effects of Awe on Consumers’ Preferences for Bounded Brand Logos
Fei Cao, Renmin University of China
Xia Wang, Renmin University of China