N10. How Does It Make You Feel? Emotional Reasoning and Consumer Decisions
The authors examine how consumers’ think about their emotions and the favorable outcomes that result. The conscious contemplation of emotions in decision making (emotional reasoning) was found to improve consumer choice quality beyond the effects of other types of emotional processing, including trust-in-feelings and affect-as-information.
Citation:
Andrea Rochelle Bennett, Blair Kidwell, Jonathan Hasford, David Hardesty, and Molly Burchett (2018) ,"N10. How Does It Make You Feel? Emotional Reasoning and Consumer Decisions", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 900-900.
Authors
Andrea Rochelle Bennett, University of North Texas
Blair Kidwell, University of North Texas
Jonathan Hasford, University of Central Florida, USA
David Hardesty, University of Kentucky, USA
Molly Burchett, University of Kentucky, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
O11. Have Less, Compromise Less: How the perception of resource scarcity influences compromise decisions
Kate Kooi, University of Miami, USA
Caglar Irmak, University of Miami, USA
Featured
A11. When Political Neutrality Backfires
Ike Silver, University of Pennsylvania, USA
Alex Shaw, University of Chicago, USA
Rob Kurzban, University of Pennsylvania, USA
Featured
Seeing Brands Through Rose-Colored Lenses: When Fear of Being Taken Advantage Of Leads to Increased Trust
Steven Shepherd, Oklahoma State University, USA
Gavan Fitzsimons, Duke University, USA