E2. Donation Versus Adoption: How the Mode of Helping Moderates the Effect of Emotions on Helping
Ads asking for donations depict help-recipients’ sad or happy emotions. We examine if the effect of help-recipients’ emotion on observers’ helping intention varies, depending on the helping mode. We find that the decision to adopt(donate), makes people more self-focused(other-focused) and more(less) likely to help when seeing happy (vs. sad) help-recipients.
Ziqi Shang, Xiuping Li, and aradhna krishna (2018) ,"E2. Donation Versus Adoption: How the Mode of Helping Moderates the Effect of Emotions on Helping", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 927-927.
Ziqi Shang, Renmin University of China
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA
NA - Advances in Consumer Research Volume 46 | 2018
Divorcing the Market
Deniz Atik, University of Texas Rio Grande Valley, USA
A. Fuat Fırat, University of Texas Rio Grande Valley, USA
Ebru Uzunoğlu, Izmir University of Economics
E3. Having Power, Giving More? The Effect of Psychological Power on Consumers’ Charitable Giving of Time
Wumei Liu, Lanzhou University
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Samantha Renee Kirk, Boston College, USA