When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-Free Consumption
The interaction of anthropomorphism of animals and consumers’ sense of power explains preference and attitude towards cruelty-free products. The research suggests low-power individuals engage in prosocial behavior selectively, depending on perceived similarity with the beneficiary.
Citation:
Ji Myoung Danny Kim and Sunyee Yoon (2018) ,"When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-Free Consumption", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 943-943.
Authors
Ji Myoung Danny Kim, University at Buffalo
Sunyee Yoon, University at Buffalo
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging
Marie-Eve Jodoin, HEC Montreal, Canada
Marie-Agnès Parmentier, HEC Montreal, Canada
Featured
No Self to Spare: How the Cognitive Structure of the Self Influences Moral Behavior
Rima Touré-Tillery, Northwestern University, USA
Alysson Light, University of the Sciences
Featured
Let's Get Together and Make a Difference: Experiencing a Community in Donation-Based Crowdfunding
Danit Ein-Gar, Tel Aviv University, Israel