When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-Free Consumption
The interaction of anthropomorphism of animals and consumers’ sense of power explains preference and attitude towards cruelty-free products. The research suggests low-power individuals engage in prosocial behavior selectively, depending on perceived similarity with the beneficiary.
Ji Myoung Danny Kim and Sunyee Yoon (2018) ,"When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-Free Consumption", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 943-943.
Ji Myoung Danny Kim, University at Buffalo
Sunyee Yoon, University at Buffalo
NA - Advances in Consumer Research Volume 46 | 2018
When Disadvantage Is an Advantage: Benevolent Partiality in Consumer Donations
Gabriele Paolacci, Erasmus University Rotterdam, The Netherlands
Gizem Yalcin, Erasmus University Rotterdam, The Netherlands
Metaphorically Transgressing the Brand Relationship
Alberto Lopez, Tecnológico de Monterrey, MEXICO
Martin Reimann, University of Arizona, USA
Raquel Castaño, Tecnológico de Monterrey, MEXICO
The Impact of Previews on the Enjoyment of Multicomponent Multimedia Experiences
Jayson S. Jia, University of Hong Kong
Baba Shiv, Stanford University, USA