Exploring Consumers’ Technology Dreams and Nightmares: a Collage-Elicitation Study
Using collage-based elicitation we access the latent content of dreams and nightmares related to the integration of technology in consumption journeys. The dream approach offers a novel lens through which to uncover consumers’ reflections of their experience in a technology-ridden consumer world.
Citation:
Céline Del Bucchia, CAROLINE LANCELOT-MILTGEN, Cristel Russell, and Burlat Claire (2018) ,"Exploring Consumers’ Technology Dreams and Nightmares: a Collage-Elicitation Study", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 491-492.
Authors
Céline Del Bucchia, Audencia Business School
CAROLINE LANCELOT-MILTGEN, Audencia Business School
Cristel Russell, American University, USA
Burlat Claire, Audencia Business School
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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