Exploring Consumers’ Technology Dreams and Nightmares: a Collage-Elicitation Study
Using collage-based elicitation we access the latent content of dreams and nightmares related to the integration of technology in consumption journeys. The dream approach offers a novel lens through which to uncover consumers’ reflections of their experience in a technology-ridden consumer world.
Citation:
Céline Del Bucchia, CAROLINE LANCELOT-MILTGEN, Cristel Russell, and Burlat Claire (2018) ,"Exploring Consumers’ Technology Dreams and Nightmares: a Collage-Elicitation Study", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 491-492.
Authors
Céline Del Bucchia, Audencia Business School
CAROLINE LANCELOT-MILTGEN, Audencia Business School
Cristel Russell, American University, USA
Burlat Claire, Audencia Business School
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
A Beautiful MIN(D): The Multiple-Identity Network as a Framework for Integrating Identity-Based Consumer Behavior
Julian K Saint Clair, Loyola Marymount University, USA
Featured
Corporate Social Responsibility and Dishonest Consumer Behavior
In-Hye Kang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA
Featured
How Residential Mobility Influences Donations
Yajin Wang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA
Xiaolin Li, University of Texas at Dallas, USA
Nicole Kim, University of Maryland, USA