F13. a Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal

This working paper reflects on behavioral challenges in relation to pro-environmental waste management. A proposed combined theorization of symbolic adoption and Construal Level Theory (CLT), with the mediating effect of consumer trust, aims at building a potential model exploring consumer likelihood to adopt ethical disposal practices.


Marwa Gad Mohsen (2018) ,"F13. a Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 920-920.


Marwa Gad Mohsen, Babson College, USA


NA - Advances in Consumer Research Volume 46 | 2018

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