C11. More of a Bad Thing: How Consumers Ignore Pollutant Levels in Healthiness Assessment

Consumers appear to consider only the presence, rather than the quantity, of pollutants in food in assessing healthiness. The current studies demonstrate this with assessment of healthiness of food containing pesticides, as well as demonstrate effective debiasing by providing a standard of assessment.

Citation:

Aner Tal, Yaniv Gvili, and Moty Amar (2018) ,"C11. More of a Bad Thing: How Consumers Ignore Pollutant Levels in Healthiness Assessment", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 930-930.