C11. More of a Bad Thing: How Consumers Ignore Pollutant Levels in Healthiness Assessment
Consumers appear to consider only the presence, rather than the quantity, of pollutants in food in assessing healthiness. The current studies demonstrate this with assessment of healthiness of food containing pesticides, as well as demonstrate effective debiasing by providing a standard of assessment.
Citation:
Aner Tal, Yaniv Gvili, and Moty Amar (2018) ,"C11. More of a Bad Thing: How Consumers Ignore Pollutant Levels in Healthiness Assessment", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 930-930.
Authors
Aner Tal, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Moty Amar, Ono Academic College (OAC)
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Easy To Be Selfish: Comparing the Influence of a Social Norm and an Individual Example
Zheshuai Yang, National University of Singapore, Singapore
Yan Zhang, National University of Singapore, Singapore
Featured
Robo-Advising: Algorithm Appreciation
Jennifer Logg, Harvard Business School, USA
Julia Minson, Harvard Business School, USA
Don Moore, University of California Berkeley, USA
Featured
Q5. Conceptualizing the Digital Experience in Luxury
Wided Batat, American University Beirut