Doing Worse But Feeling Better: Consequences of Collective Choice
Two studies demonstrate that the decision process of a group of two people is essentially cooperative. This leads dyad members to sacrifice their favorite alternatives, making them choose an alternative with an inferior value comparatively to individuals. Additionally, and contrary to individuals, dyads’ decision process is dominated by positive emotion.
Nuno Jose Lopes and Elena Reutskaja (2018) ,"Doing Worse But Feeling Better: Consequences of Collective Choice", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 690-391.
Nuno Jose Lopes, University of Navarra
Elena Reutskaja, IESE Business School
NA - Advances in Consumer Research Volume 46 | 2018
“Million Dollar Smile?” How Smile Intensity, Relationship Norm and Consumer Self-Construal Influence Ad Effectiveness
Hsiao-Ching Lee, National Kaohsiung University of Science and Technology
Chun-Tuan Chang, National Sun Yat-sen University
Yu-kang Lee, National Sun Yat-sen University
Hui-Wen Chang, National Sun Yat-sen University
Guei-hua Flora Huang, National Sun Yat-sen University
O12. When do People Waste Time? Testing a Mechanism for Parkinson’s Law.
Holly S Howe, Duke University, USA
Tanya Chartrand, Duke University, USA
Prices in Red: When a Red Price Becomes a Stop Sign
Hongjun Ye, Drexel University, USA
Siddharth Bhatt, Drexel University, USA
Rajneesh Suri, Drexel University, USA