J7. Alienation From Ourselves, Alienation From Our Products: a Carry-Over Effect of Self-Alienation on Self-Possession Connection
When consumers feel alienated from the self, they also feel alienated from their products, which is an important part of the self. Moreover, this effect only applies to products that are relevant to the self, and is attenuated among consumers with an interdependent (vs. independent) mindset.
Citation:
(Joyce) Jingshi Liu and Amy Dalton (2018) ,"J7. Alienation From Ourselves, Alienation From Our Products: a Carry-Over Effect of Self-Alienation on Self-Possession Connection", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 918-918.
Authors
(Joyce) Jingshi Liu, Hong Kong University of Science and Technology
Amy Dalton, Hong Kong University of Science and Technology
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Sustainable Luxury: a Paradox or a Desirable Consumption?
Jennifer Jung Ah Sun, Columbia University, USA
Silvia Bellezza, Columbia University, USA
Neeru Paharia, Georgetown University, USA
Featured
C11. More of a Bad Thing: How Consumers Ignore Pollutant Levels in Healthiness Assessment
Aner Tal, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Moty Amar, Ono Academic College (OAC)
Featured
M5. The More Expensive a Gift Is, the More It Is Appreciated? The Effect of Gift Price on Recipients’ Appreciation
Jooyoung Park, Peking University
MENGSHU CHEN, Tencent Holdings Limited