J7. Alienation From Ourselves, Alienation From Our Products: a Carry-Over Effect of Self-Alienation on Self-Possession Connection
When consumers feel alienated from the self, they also feel alienated from their products, which is an important part of the self. Moreover, this effect only applies to products that are relevant to the self, and is attenuated among consumers with an interdependent (vs. independent) mindset.
(Joyce) Jingshi Liu and Amy Dalton (2018) ,"J7. Alienation From Ourselves, Alienation From Our Products: a Carry-Over Effect of Self-Alienation on Self-Possession Connection", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 918-918.
(Joyce) Jingshi Liu, Hong Kong University of Science and Technology
Amy Dalton, Hong Kong University of Science and Technology
NA - Advances in Consumer Research Volume 46 | 2018
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